Our Mission

At Exemplify, we understand how much money, time, and energy businesses can waste on customers that aren’t suitable for them. This includes customers who don’t fully value the work you do, have demands that outweigh the monetary benefits of helping them, or require a service that you don’t specialise in or enjoy providing.

We wholeheartedly believe that all business isn’t necessarily good business. Rather than trying to be a jack of all trades and please everyone, we’ve seen firsthand how much more enjoyable and profitable it is for businesses to identify and focus on their ideal customers.

Through workshops, implementing bespoke strategies, and personalised coaching, we can help you revolutionise your marketing efforts and customer interactions. We want to help you reignite your passion for why you started your business, generate higher profits, and create generally more fulfilling practices.

Our Why

Our passion is helping you find yours

We’ve experienced firsthand the tangible difference that happens when you work with a customer that suits your business. Having worked in the marketing space for more than 7 years, we’ve seen how much time, money, and energy can go into trying to make a mismatched customer happy.

Instead of trying to win a losing battle, we designed Exemplify to help businesses unlock their passion and work with customers that truly value and appreciate them.

Our Difference

Customer strategies with a difference

Many of our competitors will try to sell solutions based on numbers alone – focussed on how many customers they can get you, rather than the quality of those customers. We’ve made it our mission to turn this outdated practice on its head, instead delivering qualified leads that turn into long-term, satisfied customers.

We believe that focussing first on your dream customers and building your strategy from there will result in better future outcomes for your business, as well as ensuring you get more value from the work you do.

We’ve been in your shoes…

Having worked in various marketing agencies for more than 7 years, we’re no strangers to how it feels trying to satisfy a customer when the fit isn’t quite right. It’s why we developed Exemplify, and why we’re so passionate about working with you to help map out your dream customers, and to acquire them.

See your business grow

The proof is in the pudding, and there’s nothing better than seeing the results of our marketing and customer experience strategies with real, measurable growth.

Problem solving

No matter where your business is at or what you have or haven’t mapped out yourself, there’s no problem too big for us to tackle.

Executing winning strategies

We don’t just love coming up with winning strategies; we love implementing them too. We have a commitment to quality output, because your business’ success is our success.

Empowering people to succeed

We love to help you reach your full value and get your business to a place where you’re genuinely thrilled to be interacting with customers.

Working closely with business owners

There’s nothing more exciting to us than learning your stories, what makes your business tick, and what your passions are.

Book a consultation

Want to learn more about how we can help you? Get in contact with us today – we’d love to have a chat about where you want to take your business and how we can get you there.

“To help businesses identify, acquire, and retain their ideal customers.”