HubSpot Lead Scoring: Turning Data into Revenue Opportunities
Lead scoring is a way of analysing and ranking your leads, according to their suitability and importance to your business. We discussed how to set up your lead scoring criteria and automate the process.
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About This Webinar
Join us as we discover how to turn data into revenue with lead scoring.
The actions that leads take are valuable indicators for your business. If a lead has viewed multiple pages on your website, has downloaded eBooks, has attended webinars. These are all indictors of their engagement, and likelihood to convert.
In this webinar, we will show how to set up lead scoring, setting out both positive and negative scoring criteria. What the benefits of this be for your sales and marketing teams. Outreach can become more streamlined, with your sales team not wasting time on uninterested, unsuitable leads.
Leslie Graham
CRM Architect at Exemplify
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